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Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Fox Den Creative. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner.

Fox Den Creative is the trading name of Fox Den Creative Ltd, a limited company registered in England and Wales.

We are a UK-based creative agency specialising in branding, design and digital services.

For the purposes of UK data protection law, Fox Den Creative Ltd is the data controller for personal information collected and used in running our business, unless we are acting as a data processor on behalf of a client.

Our contact details:


If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

We may collect and process the following types of personal information:

Information you provide directly

  • Your name, business name and job title.
  • Your email address, telephone number and other contact information.
  • Information submitted through our website contact forms.
  • Project enquiries, briefs, feedback and other correspondence.
  • Information shared during client consultations, meetings or project discussions.
  • Billing and payment-related information where necessary to provide our services.

 

Information collected through our website

When you visit our website, certain technical information may be collected automatically, including:

  • Your IP address and approximate geographic location.
  • Browser type, device type and operating system.
  • Pages visited and time spent on our website.
  • How you arrived at our website, such as through a search engine or referral.
  • Interactions with website content.
  • Cookie preferences and related technical information.

We may use website analytics tools to understand how visitors interact with our website and to improve its performance, subject to your cookie consent choices where required.

We do not intentionally collect special category personal data, such as information about your health, religion or political beliefs, through our general website enquiries. Please avoid including this information unless it is necessary for your enquiry.

We only collect and use personal information where we have a valid reason to do so under UK data protection law. Here’s how we use your information and the lawful bases we rely on:
  • Responding to enquiries: To answer questions, discuss potential projects and prepare proposals. We rely on legitimate interests or taking steps before entering into a contract.
  • Providing our services: To deliver branding, design and digital services, manage projects and communicate with clients. We rely on contractual necessity where applicable, or legitimate interests.
  • Client consultations: To arrange meetings, understand your requirements and discuss project progress. We rely on contractual necessity, pre-contractual steps or legitimate interests, as appropriate.
  • Billing and accounting: To issue invoices, manage payments, maintain financial records and meet our legal obligations. We rely on contractual necessity or legal obligations, as applicable.
  • Website security: To protect our website, systems and business against misuse, fraud or unauthorised access. We rely on legitimate interests.
  • Website analytics: To understand how visitors use our website and improve its performance. Where required, we rely on your consent for non-essential analytics cookies and associated data processing.
  • Marketing communications: To share relevant updates about our services where permitted by law. We rely on consent or legitimate interests where appropriate, subject to applicable electronic marketing rules.
  Our legitimate interests Where we rely on legitimate interests, these include responding to business enquiries, maintaining client relationships, improving our services and protecting our business. We consider whether these interests are balanced against your rights and freedoms before processing your personal information. Where we rely on consent, you have the right to withdraw it at any time.

We use selected third-party tools and platforms to operate our website, communicate with clients and deliver our creative services.

WordPress and Elementor

Our website is built using WordPress and Elementor. These platforms support our website’s design, functionality and content management. Certain technical information may be processed to operate, maintain and secure the website.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors find and interact with our website.

This may include information about:

  • Pages visited and time spent on our website.
  • General geographic location.
  • Device and browser characteristics.
  • Website traffic sources and visitor interactions.

 

Where Google Analytics uses non-essential cookies or similar tracking technologies, these will only be activated after you have provided the required consent.

Semrush

We use Semrush for search engine optimisation (SEO), keyword research, website performance monitoring and digital marketing insights.

The information processed depends on the specific Semrush tools and integrations we use.

Microsoft 365 and Outlook

We use Microsoft 365 and Outlook to manage business emails, client correspondence, documents and everyday business operations.

Microsoft Teams and Zoom

We may arrange client consultations, discovery calls and project meetings through Microsoft Teams or Zoom.

When you participate in a meeting, your name, contact information, meeting participation details and any information you choose to share may be processed by the relevant platform.

We do not routinely record meetings. If we intend to record a meeting, we will notify participants in advance and explain why.

Third-party privacy policies

These providers may process personal information in accordance with their own privacy policies where they act as independent data controllers.

You can find further information about their privacy practices below:

Our website uses cookies and similar technologies to help it function correctly, understand how visitors interact with our content and improve the overall browsing experience.

Cookies are small text files stored on your device when you visit a website.

Types of cookies we use

Strictly necessary cookies

These cookies support essential website functionality, security and the storage of your cookie preferences. They do not generally require your consent under UK cookie regulations.

Analytics cookies

We use Google Analytics 4 (GA4) to understand how visitors use our website, including which pages are visited, how people navigate between pages and how visitors find us.

Analytics cookies are non-essential and will only be activated after you have given the necessary consent.

Preference cookies

Some cookies may remember settings or choices you make while visiting our website. Where these cookies are not strictly necessary, we will request your consent before using them.

Managing your cookie preferences

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies.

You can change or withdraw your consent at any time using the cookie settings control available on our website.

You can also manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect how parts of the website function.

Third-party cookies

Some cookies or similar technologies may be provided by third-party services used on our website, including Google Analytics.

For more information about how Google processes information, please visit Google’s Privacy Policy.

We periodically review the cookies and tracking technologies used on our website and update this information when necessary.

When you contact Fox Den Creative or work with us on a project, we may collect and retain information relevant to your enquiry, consultation or ongoing working relationship.

Information we may collect

  • Emails, telephone conversations and other correspondence.
  • Project briefs, questionnaires and creative requirements.
  • Meeting notes, feedback and agreed actions.
  • Design preferences, business goals and project-related information.
  • Proposals, contracts and other relevant project documentation.

 

Client consultations and online meetings

We may arrange calls, consultations and project meetings by telephone, Microsoft Teams, Zoom or another mutually agreed communication platform.

When you attend an online meeting, certain information may be processed by the relevant platform, including your name, email address, meeting participation details and any information you choose to share.

We do not routinely record meetings. If a recording is necessary, we will explain its purpose and notify participants before recording begins.

How we use this information

We use information shared during consultations and client communications to:

  • Understand your business, objectives and creative requirements.
  • Prepare proposals, quotations and project recommendations.
  • Plan, manage and deliver agreed services.
  • Communicate about project progress, feedback and deliverables.
  • Maintain appropriate records of agreements and decisions.

We process this information where necessary to take steps before entering into a contract, fulfil contractual obligations or pursue our legitimate interests in managing client relationships.

Confidentiality and client information

We treat information shared during client consultations and projects with appropriate care and confidentiality.

Where we work with trusted contractors or specialist collaborators, relevant project information may be shared where necessary to deliver agreed services, subject to appropriate confidentiality and data protection arrangements.

We retain consultation and project information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including applicable legal and contractual requirements.

We may occasionally contact existing clients, prospective clients and business contacts to share information about our creative services, relevant updates or opportunities that may be of interest.

How we use your information for marketing

Depending on our relationship with you, we may use your business contact details to:

  • Introduce our branding, design and digital services.
  • Share relevant business updates, news or service announcements.
  • Follow up on previous enquiries or project discussions.
  • Contact businesses about potential collaborations or creative opportunities.

Our lawful basis for marketing

We only send marketing communications where permitted under applicable UK data protection and electronic marketing laws.

For example, we may rely on legitimate interests when contacting relevant representatives of limited companies about our business services, where permitted by law and subject to their right to object.

Where consent is required, such as for certain types of electronic marketing to individuals or sole traders, we will obtain the necessary consent or ensure another applicable exception applies before sending marketing communications.

We do not assume that submitting a website enquiry automatically constitutes consent to receive unrelated marketing messages.

Your marketing preferences

You have the right to object to the use of your personal information for direct marketing at any time.

You can request to stop receiving marketing communications by emailing info@foxdencreative.co.uk or by using an unsubscribe option where one is provided.

If you opt out, we may retain limited information necessary to respect your preference and prevent further unwanted marketing.

Opting out of marketing will not affect essential communications relating to an existing project, contract or enquiry.

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business, provide our services, maintain our website or comply with legal obligations.

Who we may share information with

  • Website hosting and technical providers: To host, maintain, secure and support our website and online services.
  • Analytics and SEO providers: Including Google Analytics and relevant Semrush services, where necessary for website analysis, optimisation and performance monitoring.
  • Communication and cloud service providers: Including Microsoft 365, Outlook, Microsoft Teams and Zoom, to support business communications, meetings and document management.
  • Accounting and payment providers: To manage invoices, financial transactions, bookkeeping and our legal accounting obligations.
  • Contractors and specialist collaborators: Where external professionals assist us in delivering agreed client services and require access to relevant project information.
  • Professional advisers: Such as accountants, legal advisers or insurers, where their services are required.
  • Legal and regulatory authorities: Where disclosure is required by law or necessary to establish, exercise or defend legal claims.

How we protect information shared with others

We only share personal information where there is an appropriate reason to do so and limit the information shared to what is reasonably necessary.

Where third parties process personal information on our behalf, we take appropriate steps to ensure suitable contractual arrangements and data protection safeguards are in place.

Some service providers may process information outside the United Kingdom. Where applicable, international transfers are subject to the safeguards described in the International Data Transfers section of this Privacy Policy.

Processing information on behalf of clients

As a digital and branding agency, we may occasionally handle personal information on behalf of our clients, such as when working on websites, contact forms, customer communications or other digital projects.

In these circumstances, our client may be the data controller and Fox Den Creative Ltd may act as a data processor. Where required, appropriate data processing agreements will govern how we handle that information.

We do not use personal information processed on behalf of clients for our own unrelated marketing purposes.

We only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including meeting our legal, accounting and contractual obligations.

How long we retain your information depends on the nature of the data and our relationship with you.

General enquiries

We retain information submitted through our website, email or other communication channels for as long as necessary to respond to your enquiry, manage any follow-up discussions and assess potential working relationships.

Where an enquiry does not lead to a project, we periodically review whether the information is still required and delete it when it is no longer necessary.

Client projects and communications

We retain relevant project information, including briefs, correspondence, proposals, contracts and project documentation, throughout our working relationship and for an appropriate period afterwards.

This allows us to respond to follow-up enquiries, maintain project records, meet contractual obligations and establish, exercise or defend legal claims where necessary.

Financial and accounting records

We retain invoices, transaction records and other relevant financial information for the periods required under applicable UK tax, accounting and company legislation.

For example, UK limited companies are generally required to retain accounting records for at least six years from the end of the relevant financial year, subject to certain exceptions.

Website analytics and cookies

Information collected through Google Analytics is retained according to the retention settings configured within our analytics account and applicable consent preferences.

Cookies may have different lifespans depending on their purpose. Further information about cookies is available in the Cookies and Tracking Technologies section of this Privacy Policy.

Marketing communications

We retain marketing contact information for as long as we have an appropriate lawful basis and the information remains relevant to the purpose for which it was collected.

If you unsubscribe or object to direct marketing, we may retain limited details on a suppression list to ensure your preferences continue to be respected.

Deleting your information

We periodically review the personal information we hold. When information is no longer required, we take appropriate steps to securely delete or anonymise it.

You may also request the deletion of your personal information by contacting info@foxdencreative.co.uk, subject to any legal or legitimate reasons requiring us to retain certain information.

At Fox Den Creative Ltd, we take the security of your personal information seriously and use appropriate measures to protect it against unauthorised access, loss, misuse, alteration or disclosure.

How we protect your information

We use technical and organisational security measures appropriate to the nature of the information we handle and the risks involved.

These may include:

  • Access controls: Restricting access to personal information to individuals who need it for legitimate business purposes.
  • Account security: Using passwords, authentication controls and other appropriate safeguards to protect business accounts and systems.
  • Website security: Maintaining our WordPress website, plugins and associated systems to help reduce security vulnerabilities.
  • Secure communications: Using established email, cloud storage and communication platforms to manage business information.
  • Third-party providers: Selecting reputable service providers and considering their data protection and security arrangements.
  • Data minimisation: Limiting the personal information we collect, access and share to what is reasonably necessary.

Access to client information

Where we work with external contractors or specialist collaborators, access to relevant personal information is limited to what is necessary for their agreed responsibilities.

We take appropriate steps to ensure that anyone handling personal information on our behalf understands their confidentiality and data protection obligations.

Data breaches

Although we take reasonable precautions, no method of electronic storage or transmission can be guaranteed to be completely secure.

If a personal data breach occurs, we will investigate the incident, assess the potential risks and take appropriate action to protect affected individuals.

Where legally required, we will report relevant breaches to the Information Commissioner’s Office (ICO) within 72 hours of becoming aware of them, where feasible, and notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms.

Reporting a security concern

If you believe your personal information has been compromised or have concerns about how we protect your data, please contact us at info@foxdencreative.co.uk.

Fox Den Creative Ltd is based in the United Kingdom. However, some of the third-party platforms and service providers we use may process, access or store personal information in other countries.

When information may be transferred internationally

International transfers may occur when we use services such as:

  • Google Analytics: To analyse website traffic and visitor interactions.
  • Microsoft 365, Outlook and Teams: To manage business communications, documents and online meetings.
  • Zoom: To conduct occasional client consultations and online meetings.
  • Semrush: To support search engine optimisation and website performance analysis.
  • Website hosting and other technology providers: Where relevant services or support operations involve processing outside the United Kingdom.

The countries involved may vary depending on the provider, its infrastructure, subprocessors and the services we use.

How we protect international transfers

Where personal information is transferred outside the United Kingdom and UK data protection law requires additional safeguards, we take appropriate steps to ensure that the transfer is lawful.

Depending on the destination and circumstances, these safeguards may include:

  • UK adequacy regulations recognising that a country or territory provides an adequate level of data protection.
  • Appropriate contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
  • Other transfer mechanisms permitted under applicable UK data protection legislation.

Where required, we also consider the risks associated with international transfers and whether additional protective measures are necessary.

Further information

If you would like more information about international transfers involving your personal data, including applicable safeguards and how to obtain further details, please contact us at info@foxdencreative.co.uk.

Under UK data protection law, you have certain rights over how your personal information is collected, used and stored.

These rights may apply differently depending on the circumstances and the lawful basis on which we process your information.

Your rights

  • Right of access: You can request a copy of the personal information we hold about you.
  • Right to rectification: You can ask us to correct inaccurate or incomplete personal information.
  • Right to erasure: You can request that we delete your personal information in certain circumstances.
  • Right to restrict processing: You can ask us to limit how we use your personal information in certain circumstances.
  • Right to object: You can object to certain types of processing, including processing based on legitimate interests.
  • Right to data portability: Where applicable, you can request certain personal information in a structured, commonly used and machine-readable format.
  • Right to withdraw consent: Where we rely on your consent to process personal information, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

 

You also have the right to object to the use of your personal information for direct marketing at any time.

How to exercise your rights

If you would like to exercise any of your data protection rights, please contact us:

 

We may need to verify your identity before responding to certain requests to help protect your personal information.

We will respond within the timeframes required by UK data protection law, normally within one month, subject to any permitted extensions or pauses.

Requests are generally handled free of charge, although the law allows us to charge a reasonable fee or refuse certain requests where they are manifestly unfounded or excessive.

Complaints and concerns

If you have concerns about how Fox Den Creative Ltd handles your personal information, please contact us using the details above.

We take privacy concerns seriously and will investigate complaints in accordance with applicable data protection requirements.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information Commissioner’s Office (ICO)

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.

Any changes will be published on this page, and the date of the latest update will be displayed at the top of the policy.

If you have any questions about this Privacy Policy, please email info@foxdencreative.co.uk.